🚀 3.2.1. Compounding Power ::: Atomic Scaling

Meet Song Li. Song Li isn’t just an entrepreneur—he’s a legend in the making.

He’s one of the rare entrepreneurs to have built category leaders across three different industries: Jobs → Dating → Fashion/AI.

I’m lucky to call him a friend for over a decade — and proud to have backed him in his last startup. His track record? Pure rocket fuel:

• ChinaHR: Built #1 job search platform in China and sold it to Monster.
• Zhenai: Turned it into China’s #1 dating platform, scaling to $400M ARR before selling to Match group. Then he realized he owned 40% of the dating market—and the vertical itself was the ceiling. So he exited.
• WeStyle: His new play. A fashion e-commerce + AI rocket ship that transforms static product photos into hundreds of winning video ads. I’m betting this one will be my next unicorn.

When I asked Song the #1 secret he carried from three companies and billions in enterprise value created, his answer was instant:

“The power of compounding.”

3 IDEAS FROM ME:

I. Compounding isn’t just for money.

It compounds in knowledge, systems, relationships, and distribution. Every action you repeat—good or bad—multiplies over time.

Tiny habits compound into Atomic Habits.

Tiny systems compound into Atomic Scaling.

II. The magic power of revenue compounding.

Song runs growth like a scientist. Paid ads—the “Buy” in OBE (Own, Buy, Earn)—compound the best when executed with discipline.

• His team A/B tests weekly.
• Every test starts with a written hypothesis to kill bias.
• The result? Revenue that compounds like clockwork. 

III. Door to Door.

Imagine your funnel as a house. Every stage is a door: download → homepage → product page → try-on → add-to-cart.

Song’s mantra: improve conversion one door at a time.

That’s how you move beyond visitors and create buyers at scale. The secret? Not luck—math. Using Bayesian statistics, you build probability models that guide every decision. Then, through steady iteration, you refine the product and marketing until ROI crosses the breakeven line—what we call ROAS (Return on Ad Spend). Once you hit that point, the formula is simple: Press scale.

2 QUOTES FROM OTHERS:

I.

“My wealth has come from a combination of living in America, some lucky genes, and compound interest.” — Chairman & CEO of Berkshire Hathaway

II.

“Compound interest is the eighth wonder of the world. He who understands it, earns it. He who doesn’t, pays it.” — Albert Einstein, one of the greatest scientific minds in history

1 ACTION FOR YOU:

BPM your funnel.

Business Process Map it. Track expected vs. realized conversion at every door.

Then march door to door—one funnel, one quarter.

Most founders overestimate what they can do in a week and underestimate what they can do in a quarter—if they stay disciplined.

Don’t tell. Show.

Ludovic Bodin

3x Entrepreneur, 2x Unicorn Investor, 1x IPO. Founder of BOBIC Generational Wealth and Author of Atomic Scaling

P.S. If you’re curious about my next unicorn: WeStyle.ai is rewriting fashion e-commerce. Upload a product photo → get hundreds of AI-generated video ads that convert.

If you want to learn how founders like Song Li get 3 life-changing exits in a row—systematically:

👉 Join the Atomic Scaling movement. Build leverage with small teams + smart systems.

A new batch is starting this month, with entrepreneurs in gaming, AI, and startup studios already in. Join us now!

​

WHAT THEY ARE SAYING:

"As an investment banker turned internet & AI entrepreneur, I find it fascinating to delve into Atomic Scaling and learn about the principles behind scaling businesses while keeping the team small."

— Song Li, PhD, founder & former CEO of Zhenai, Asia’s largest online dating service platform.