🚀 3.2.1. Build for Robots ::: Atomic Scaling

Mar 06, 2026

You know what's coming. Finding the audience beats building the product. The one-person unicorn is real. And now — it's time to answer the question that will define the next decade:

Who are you actually building for?

Not humans. Robots.

 

3 IDEAS FROM ME

 

I. Build for Agents, Not Humans

Over the next 10 years, AI agents will become your customers. Billions of them. Each agent with its own wallet. Each agent making decisions, purchasing services, executing transactions on behalf of humans.

⇒ The opportunity is simple: create products that agents can use, not just humans.

 

II. The Agent Version Framework

Look at every tool you use. Ask: "What's the version of this that's built for agents?"

  1. Notion → agent-friendly documentation
  2. Stripe → agent payments
  3. CRM → agent sales execution
  4. Morgan Stanley → agent-to-agent wealth management (BOBIC, my new co!)

=> We're entering the machine-to-machine economy. Almost nobody is building for it yet. That's your edge.

 

III. The TAM Shift

We're heading toward a market of billions of customers (agents) with millions of wallets that want to use services. This is a Total Addressable Market shift comparable to the internet's arrival — except now, the "users" are autonomous.

=> If you're building something, ask: can agents be my customer too? That's where the next decade of startups lives.

 

2 QUOTES FROM OTHERS:

 

I.

"If you are not making your software for autonomous agents today, you are going to be challenged in the future. You will be severely challenged if you still think human beings are going to buy your software." - Jerry Murdock, Co-founder of Insight Venture Partners

 

II.

"We just passed React on GitHub stars. A personal AI assistant built by a lobster-obsessed Austrian..." - Peter Steinberger, Founder of OpenClaw

 

1 ACTION FOR YOU:

Ask yourself: can agents be my customer too? If not, what do I need to build to make it so?

To the magicians and builders out there,

 

Ludovic Bodin

3x Entrepreneur, 2x Unicorn Investor, 1x IPO
Founder of BOBIC Generational Wealth
Author of Atomic Scaling

 

P.S. Why the next great products will be built for robots, not humans. Watch Insight Partners Co-Founder Jerry Murdock explain.

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WHAT THEY ARE SAYING:

 

“I want all the golden nuggets I can to help founders raise less or avoid VCs entirely.

Atomic Scaling by Ludovic Bodin, has some killer actionable ideas in it.”

- ​Chris Tottman Founding General Partner of NOTION.vc

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