🚀 3.2.1. Agency & Gusto ::: Atomic Scaling

As Nicolas’s coach, I watched his storytelling ignite his gaming startup’s rise—until that very superpower became a bottleneck. When you’re the only one who truly gets your unique skill, it’s not just a time crunch; it’s a scalability crisis you can’t delegate away.
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The Answer: Agency & Gusto

3 Ideas from Me

I. Agency: Own Your Vision Fiercely.

Agency means having the fire and freedom to act decisively. As an Atomic Scaler, your job is to build a team that doesn’t need hand-holding but shares a crystal-clear direction. You have two choices:

• Keep grinding solo because you doubt others can match your vision—
  or
• Invest the time to clarify your vision so vividly that your team can’t wait to own it.

II. The key is to make your vision infectious and actionable.

The secret sauce? In Atomic Scaling / Playbook, the MUM Framework — Mission, User, Method —helps you do exactly that. Sharpen your Why, Who, and How until your vision spreads like wildfire.

Remember: Show, don’t just tell. Demonstrate what excellence looks like, then watch your team rise to the challenge.

III. Gusto: The Spark That Transforms Execution into Art.

Gusto is the hunger for people, ideas, and energy that turn work into something beautiful. You don’t need ten of these people—one with gusto can revolutionize your creative output.
Lead by example. Then break down your craft into a system others can run with.

2 Quotes from Others

I.

“You have to have an idea of what you are going to do, but it should be a vague idea. Then you go enthusiastically, with gusto.” — Pablo Picasso, Artist and Cubist pioneer

II.

“You don’t rise to the level of your goals. You fall to the level of your systems.” — James Clear, Author of Atomic Habits

1 Action for You

So here’s the play:
Run hard for the next 30 days. Build the thing.
Then, in the next 30, see if the system holds when others take the baton.
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Chances are, by Day 60:
• Your craft will be sharper.
• Your system, clearer.
• And the right people? They’ll start showing up—almost like magic.

Keep building. Keep scaling.

Ludovic Bodin

Entrepreneur, Investor, Author of Atomic Scaling | Founder of BOBIC Generational Wealth

P.S. Empowered teams. Lighter leadership. Better outcomes. Let’s make work feel like play—together. Join Atomic Scaling Masterclass ​with your teamates ​today!

WHAT THEY ARE SAYING: "From my background in the creative industry, I've always valued smaller teams. Atomic Scaling delivers the digital-age formula for scaling your business exponentially while maintaining team small." — Dirk Eschenbacher, Former Creative Director at Ogilvy & OmniCom