🚀 3.2.1. “Future You” ::: Atomic Scaling
Oct 05, 2025
I’ll be honest. Sometimes I trick myself with good intentions. I say, “I’ll handle it later,” as if Future Me will magically have more time, energy, or courage. Truth is: Future Me isn’t coming. It’s just me, right now—deciding whether to face it, fix it, or finally let it go.
3 IDEAS FROM ME
I. DEFERRAL is an identity shelter.
Saying “I’ll do it later” lets you keep the identity without doing the work. You’re not short on time—you’re avoiding the truth: you don’t want to do it. The delay is the decision.
II. WAITING compounds the cost.
Hard conversations with a team, product pivots, pricing shifts—they don’t get easier with time. They metastasize. Future You won’t have more capacity; you’ll have less, because the comfortable path digs deeper grooves.
III. OWNERSHIP creates relief.
Admit what you’ll never do. Delegate what matters. And do the few hard things now. That $3,000 marketing cleanup wasn’t about the cost—it bought honesty. Stop lying to yourself, and energy returns.
2 QUOTES FROM OTHERS:
I.
"You cannot escape the responsibility of tomorrow by evading it today.” — Abraham Lincoln, 16th President of the United States
II.
"Most people overestimate what they can do in one year and underestimate what they can do in ten years.” — Bill Gates, Co-Founder of Microsoft
1 ACTION FOR YOU:
Make a list of everything you’ve been “doing soon” for 3+ months. For each item, choose one path:
- Schedule it: Block it in your calendar like a client meeting.
- Say no out loud: Then delegate, simplify, or let it go.
No later. Later never comes. Do the work.
Ludovic Bodin
3x Entrepreneur, 2x Unicorn Investor, 1x IPO. Founder of BOBIC Generational Wealth and Author of Atomic Scaling
P.S. Life doesn’t wait—why should you? Be with people who level you up and push you to build bigger and better. Smile, thank them, keep crushing it!
WHAT THEY ARE SAYING:
“I wish I had had this book 10 years ago, when we founded GetLinks Inc. Good market timing with great operations execution can only get you so far.
You still need to make magic, and transform your products into a business that can serve the people at scale. And that is where Atomic Scaling comes in.”
— Djoann Fal, Co-Founder of GetLinks & Atlas Ventures
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