3.2.1 - Atomic Scaling: Community

Jun 25, 2024


Happy 3-2-1 Thursday!

Today, let's dive into Community

Here are 3 ideas, 2 quotes, and 1 question to consider this week

3 Ideas  


Work smart, not hard: You don’t need to create a community. You can just piggyback on existing ones


Focus on your audience: Too many people believe that if you build a great product, customers will come, but that’s not the case. Allocate at least as much resources on acquiring and serving customers better - as you do building up your product.


Give, then receive: To receive more, you need to give more. If you want to make more money, give more to more people. Consider freemium model, gifts, promotion and special offers.



“There is immense power when a group of people with similar interests gets together to work toward the same goals.” – Idowu Koyenikan, Author of “Wealth for All Africans”


“One of the marvelous things about community is that it enables us to welcome and help people in a way we couldn't as individuals.” - Jean Vanier, Co-Founder of “L'Arche”

1 Question 

What are you going to do for your community this month? Write a community engagement plan, and offer something special to someone that he/she will remember forever.


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