🚀 3.2.1. The Big Shift ::: Atomic Scaling

Aug 03, 2025

Welcome to a new Atomic Scaling series exploring the tectonic forces reshaping our world, reshaping how we live, work, and think. These aren't just trends — they're paradigm shifts.

Over the last two decades, I’ve launched 3 companies, invested in 2 unicorns, advised governments, and lived across North+South America, Europe, and Asia. Today, I wear many hats: Entrepreneur. Investor. Author. Elected Official.

Recently, I cast my vote for the “100 Priorities” shaping France’s next presidential election. But beyond politics, I sense something deeper. We are living thought a global reconfiguration - a profound shift in the operating system of civilisation itself. We are living through The Big Shift — with Three Forces rewriting our world:

 

3 IDEAS FROM ME:

 

I. The Rise of AI

AI is no longer just ChatGPT or automation. It’s an intelligence layer on top of everything. Most companies still treat AI like software. The smart ones? They treat it like a co-founder. Change is happening faster than we can emotionally process. Gain back velocity. Experiment new freedom offered to you as a creator. Rebuild your business around AI — or be rebuilt by someone who does.

 

II. Climate change

This isn’t just about warming. It’s about re-architecting civilisation. Businesses will either contribute to degeneration or accelerate regeneration. As we say in Chinese, we’re moving from “climate risk” to "climate opportunity" — and the curve is exponential. The next trillion-dollar companies will profit from restoration, not extraction.

 

III. The Rise and Fall of Empires

Old empires — political, corporate, institutional — are cracking. Civilisations rise when they creatively respond to challenges. Decay happens when elites stop leading and start preserving their own privilege — when the “dominant minority” is failing to adapt. Collapse often follows, with society losing its sense of purpose and unity, becoming spiritually and culturally stagnant. Somewhere else, quietly, nodes are rising.

 

2 QUOTES FROM OTHERS:

 

I.

“Civilizations die from suicide, not by murder.”  Arnold Toynbee, author of "A Study of History"

 

II.

“The illiterate of the 21st century won’t be those who can’t read or write, but those who can’t learn, unlearn, and relearn.”  Alvin Toffler, Author of "Future Shock", "The Third Wave" and "Powershift"

 

1 ACTION FOR YOU:

 

Take a deep breath and Fasten your seat belt! This shift will feel chaotic at times. But remember: turbulence isn’t the end — it’s the beginning of a new flight path. Shield yourself from distractions that disguise themselves as opportunities or threats. Don’t fight the noise. Build the signal. Focus on creating the world you actually want to live in.

 

Let's Play,

Ludovic Bodin

3x Entrepreneur, 2x Unicorn Investor, 1x IPO. Founder of BOBIC Generational Wealth and Author of Atomic Scaling

 

P.S. Change is no longer linear — it’s exponential and disorienting. Feeling this shift too? You’re not alone. Join us and let’s build what’s next — together. Join us now!

WHAT THEY ARE SAYING:

 

"Atomic Scaling is a clear example that less is more. Especially in today's times, where AI, impersonalization, macro-production and mindless speed are eating everything up.

Small, slow and meaningful, with soul, is going to be the luxury of the next decade." 

— Alberto Garcia Garcia, Founder & COO of TenderBuilding"

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